As travel prices rise and consumers get choosier about where they stay, Airbnb is promoting itself as a unique solution fitting all hospitality needs.
Today, the home share company is debuting “Get an Airbnb,” a new marketing campaign of animated spots designed to entice individual travelers by meeting their individual needs. The animation style is similar to Airbnb’s “Airbnb It” campaign last fall, a push that aimed to attract more hosts to the platform. The new work is geared toward guests.
For example, in a voiceover, one 15-second commercial posits, “If you’re finally ready to take a trip without the kids, why stay at a hotel with more kids? Get an Airbnb and get a place to yourself.”
Media Campaign (August 2023-Present)
